CRM and MARKETING

ARE YOU USING A CRM TOOL?

CRM systems such as Dealersocket and Vin Solutions are vital systems for the modern Dealership. Studies show that not only do automotive Dealers need a CRM but it is the cornerstone of a successful operation. CRM allows businesses to nurture the relationships of their large databases leading to improved customer satisfaction, better retention, improved conversion ratios and ultimately more revenue. The most successful auto groups and single rooftops in the country hire CRM experts to manage the day to day of these specialized systems. These specialists are known as "Power Users".

These Power Users command a significant salary but deliver a huge net return as a result of being able to turn databases into lead sources; but these salaries are often cost prohibitive for the average dealership.

Now you can have all the benefit of a full time Power User for a fraction of the cost. Our team is comprised of former Dealersocket employees, who have worked with thousands of Dealers, including Franchise, Independent and BHPH. Over the last 4 years we have developed proprietary marketing automation that is extremely lucrative as well as an email marketing strategy that is second to none. But this is just the tip of the iceberg. These systems are robust, so best practices for Management and Sales are a vital component of success which is why our service is a combination of both CRM optimization and training for your team.

In conclusion, a CRM Power User will take your Dealership to new heights. Advanced CRM Solutions offers this service as a contractor, saving you the hassle of payroll tax, benefits, etc. and you will never have to wonder if your investment is generating a return, because a properly functioning CRM will give you all the oversight you need!

HERE ARE SOME QUESTIONS TO CONSIDER

• Does your dealership use a CRM? If not, what is being done to collect critical information?
• What reports, dashboards and analytics do you have available to understand and comprehend those critical data points?
• What client/patient nurturing campaigns do you have to increase satisfaction and retain?
• What external marketing initiatives does your dealership participate in? How are those tracked?
• Who runs, manages, or owns your CRM & Marketing initiatives?