Creating an engaging/memorable email campaign that actually get responses certainly present its challenges. However, it doesn’t have to be difficult or boring! Check out these four ways to ensure your email marketing campaign is click worthy in the eyes of your customers!
1. Send at The Right Time
To have memorable content, you first have to make sure that content gets seen. In a world full of advertisement emails, it is essential you stand out from the rest of the emails in the inbox. Having an enticing subject line is just one way to rise above the masses, but timing is crucial.
The most popular time for an email delivery is typically in the middle of the week towards the morning hours. However, some studies have shown more successful open rates for email sent over the weekend or late at night.
To figure out the best time, you have to know your brand and customers. Test different send times on a regular basis to determine what time has the best open rates. Or if you have an automated email marketing software like Mailchimp, choose the automatic time implementation option. This uses a configuration to determine the best time to send out emails to people on your data list. This way, your message reaches customers at just the right moment to boost your open rates.
2.Test Your Email On Different Devices
Emails are 50% more likely to be opened on a mobile device rather than a desktop or tablet. You may be missing out on a plethora of opportunities to connect with customers if you email campaigns are not mobile-friendly.
You should ensure that your emails are easy to read, open and interact with on a small screen, as well as a big screen. This will ensure you don’t lose your customers due to an image that won’t download or a link that doesn’t go anywhere. It also gives your business a more cohesive and professional image.
3. Ensure Engagement
You need to surprise and delight you customers to make your email stand out. Fully interactive emails are beginning to look like small versions of complete websites. They allow customers to browse products and features fully, watch video testimonials and even make purchases without going to the actual website.
Convincing customers to take the time on your business is key. Allowing them to have a lot of information at once removes the barrier of multiple click throughs.
Everyone is doing email personalization these days! Addressing your customers’ needs is more important that “being their friend.” You need to know your customer well enough to know what time to contact them. You also need to know them well enough to make accurate product or content recommendations to interact with them effectively on channels outside of email.
Your emails also need to be authentic. Personalization works because customers don’t like to be treated like a demographic. They want to feel like your business cares, that they aren’t just another statistic. Make your emails sound real, and not like a robot wrote them. Make sure your tone is friendly and casual and goes with the theme of your brand.
Attempting to make email campaigns memorable can be a very time draining activity. The next time you are creating an email campaign, follow these four tips!