For many people, Google Analytics can seem overwhelming. Confusing. Complicated. And that’s especially true if you’re a beginner and you don’t know where to start.
That’s why we’re writing this post.
You’re about to learn the 3 Google Analytics reports that give you the most bang for your buck—so you can gain the most valuable insight into what people are doing on your site, in the least amount of time and effort possible. Continue reading to learn what they are!
Google Analytics Report #1: Source/Medium Report
In our opinion, this is the most important report in Google Analytics.
It gives you an actionable, high-level overview of your website’s performance broken down by traffic source.
You’ll find it under the “Acquisitions” tab, which contains all the reports that tell you about how people are getting to your website (How you are “acquiring” your traffic).
To find it, first click “Acquisition,” then “All Traffic,” then “Source/Medium”
Google Analytics Report #2: Landing Pages Report
The next report you’ll want to monitor on a regular basis is the Landing Pages report.
Now when people talk about landing pages here at DigitalMarketer, they’re often talking about a specific type of page—like an opt-in page that’s designed to generate a new email subscriber.
But Google Analytics defines a landing page a bit differently. To Google Analytics, a “landing page” is the first page that someone sees when they visit your website.
And what’s really cool about this report is that it breaks out all the sessions people had on your website into the landing pages that initiated those sessions. In other words: it shows you which pages people are seeing FIRST. Then it allows you to compare the performance of those pages to see which landing pages are doing the best job of engaging your visitors.
It’s located in the “Behavior” tab, which contains a bunch of reports that give you better insight into the behaviors people are taking on your website.
To find it, first click “Behavior,” then “Site Content,” then “Landing Pages”:
Google Analytics Report #3: Product Performance Report
The last report you’re going to want to keep a close eye on is the Product Performance report. And this one gives you a detailed view into your ecommerce sales broken out by product.
It’s located under the “Conversions” tab, which contains all the reports that dig into the goal conversions happening on your website.
To find it, first click on “Conversions,” then “Ecommerce,” and finally “Product Performance.”
Here you can see, at a glance, how much revenue you generated from each product. You’ll also see your sales broken down by quantity, average price, refunds, and more.
Still struggling with Google Analytics? No problem, we can take over! Visit our website for a free consultation today!
You may just have written what you believe to be the most clever, eye-catching, and least spammy email subject line ever.
No one but you, a human, could have possibly done that, right? Times are a-changing.
Artificial Intelligence may be able to do your job, but better.
Coming to a Home Near You
Long gone are the days when Siri hardly ever understood what you were saying. AI has made a huge comeback with its advancements in Natural Language Processing. NLP is what powers Siri and its counterpart, Alexa.
Because virtual assistants have advanced so much, the communication with them is much more seamless. More and more users are starting to make these virtual assistants part of their homes, connecting them to every device in sight.
This is what’s making voice search increasingly more important, and those on the cutting edge are already looking toward how this will impact SEO and paid search.
How AI Could Replace Some Marketing Jobs
There are now entire services dedicated to writing anything from email subject lines to social media content using machine learning. These types of services could be potentially beneficial for businesses with hundreds of pieces of content to get out each day.
The jury is still out on how well AI could work on a consistent basis when it comes to content, but it is promising. Not only does it understand language better than ever, but it understands and measures engagement. This could lead to better content for engagement and business results with marketing efforts.
Making the Data Work
Letting AI do the heavy lifting when it comes to writing could be a good thing. AI won’t get the infamous writer’s block on deadline, it won’t make decisions based on emotion of creative desire, and it can manage more data than we could possibly comprehend in one mind.
With a mixture of the human element, AI could be one of the best things to happen to marketing since, well, the Internet.
We all know that content on the web is usually scanned, instead of really read. Your website visitors are hunting for a quick read; they want to get information fast! That being said, they make quick decisions without really thinking about it, like choosing not to read your blog post because of an unsatisfactory introduction paragraph. Continue reading below for writing tips that will improve your website!
Put Your Most Important Info First
Writing an essay and writing web or marketing content are two completely different things! Usually essays have an introduction, body and then a conclusion. The most important point usually made doesn’t happen until the conclusion section. For blog posts or any other web page writing, you need to do the opposite. Your most important points ALWAYS go first. Your customers want to know the details first. Basically they want to know what you do and what you can do for them instantly.
Keep It Simple
It’s extremely rare that a reader hangs on to every written word, especially on a website. Odds are the person doing the reading doesn’t have time and they are able to check several other websites instead of wasting time trying to figure out the main message. Clever phrases and complex words require people to think. People are not visiting your blog page or website to think. They are essentially on a hunt for quick information. A great rule-of-thumb is to write as if you’re talking to a 12 or 13-year-old. Use familiar words and don’t try to embellish or sound smarter than you actually are.
Write for The Scanners
When is the last time you read a full article on the Internet? If you’re like most people, probably never. Most website visitors glance at text and then click on the first promising link that catches their eye. Research actually shows that only 14% of people read web pages word for word, the rest scan. Make sure you have a great headline and featured image that communicates the message you’re trying to get across effectively. Also, ensure that your sub headlines summarize key points and include bullets for lists. Use short paragraphs and short sentences and skip all unnecessary words.
Plan Website Entry
With print writing, people usually follow the chronological order. For example, front to back or chapter one and then chapter two. However, this is not the case for writing that is published on the Internet. If you’re writing for your website, most of your web visitors will not start reading at your home page. Due to various links and advertisements, they could literally arrive anywhere on your website. You should make sure each page of your website is easy to scan and clarifies what your site is about. Each page should also have some type of call to action telling people where to go next. For instance, this could be “to read another blog post, click here” or “sign up for your email newsletter”. Do not rely on your navigation bar to tell people what to do next, instead include a button or link to guide people to take the next step.
In summary, don’t treat your web visitors like academic intellectuals. Keep your writing simple, don’t be wordy and don’t show off your extensive vocabulary. Know who you are and what you do, don’t try to be everything to everyone. In other words, be specific, be clear and be bold.