For many people, Google Analytics can seem overwhelming. Confusing. Complicated. And that’s especially true if you’re a beginner and you don’t know where to start.
That’s why we’re writing this post.
You’re about to learn the 3 Google Analytics reports that give you the most bang for your buck—so you can gain the most valuable insight into what people are doing on your site, in the least amount of time and effort possible. Continue reading to learn what they are!
Google Analytics Report #1: Source/Medium Report
In our opinion, this is the most important report in Google Analytics.
It gives you an actionable, high-level overview of your website’s performance broken down by traffic source.
You’ll find it under the “Acquisitions” tab, which contains all the reports that tell you about how people are getting to your website (How you are “acquiring” your traffic).
To find it, first click “Acquisition,” then “All Traffic,” then “Source/Medium”
Google Analytics Report #2: Landing Pages Report
The next report you’ll want to monitor on a regular basis is the Landing Pages report.
Now when people talk about landing pages here at DigitalMarketer, they’re often talking about a specific type of page—like an opt-in page that’s designed to generate a new email subscriber.
But Google Analytics defines a landing page a bit differently. To Google Analytics, a “landing page” is the first page that someone sees when they visit your website.
And what’s really cool about this report is that it breaks out all the sessions people had on your website into the landing pages that initiated those sessions. In other words: it shows you which pages people are seeing FIRST. Then it allows you to compare the performance of those pages to see which landing pages are doing the best job of engaging your visitors.
It’s located in the “Behavior” tab, which contains a bunch of reports that give you better insight into the behaviors people are taking on your website.
To find it, first click “Behavior,” then “Site Content,” then “Landing Pages”:
Google Analytics Report #3: Product Performance Report
The last report you’re going to want to keep a close eye on is the Product Performance report. And this one gives you a detailed view into your ecommerce sales broken out by product.
It’s located under the “Conversions” tab, which contains all the reports that dig into the goal conversions happening on your website.
To find it, first click on “Conversions,” then “Ecommerce,” and finally “Product Performance.”
Here you can see, at a glance, how much revenue you generated from each product. You’ll also see your sales broken down by quantity, average price, refunds, and more.
Still struggling with Google Analytics? No problem, we can take over! Visit our website for a free consultation today!
Its nearly impossible to be successful in a customer facing industry today without a CRM system. By now everyone should be well aware of the many valuable features of a comprehensive CRM. Unfortunately, most dealerships experience a multitude of challenges with their CRM initiative and miss out on the majority of the revenue generating opportunities as a result, leaving them with little to no tangible ROI from their investment. With this phenomena being so wide spread, what is the solution? Its quite simple really… Do what you would normally do when you’re out of your depth… Hire a specialist.
The first challenge dealers encounter is deciding which system is best for their dealership and how to get through the implementation process. Dealership management does not exactly have a surplus of time to research the various features and integrations of the leading CRM platforms and so they often rely on the feedback given by the provider’s sales rep, which understandably might include some bias. An expert with cross platform experience can help you make an educated decision on whats best for your store without the bias that comes from trying to close a deal.
Next we move into the complicated implementation process, again time resources become a factor… Most managers don’t have time for the conference calls and administrative burdens necessary to launch a new CRM and some don’t have the technical experience to always know whats best or how to complete what is being asked of them. Because of this there can be challenges right out of the gate. Any speed bumps in the implementation can cause you to lose “buy in” from your teams from the top down, and once the staff has made up their mind that the tool “sucks” it will be nearly impossible to get them back on track. Our team has experience implementing thousands of CRM accounts and we handle the entire process for you so that you can focus on your operations.
Once the CRM is live, its time to start using it. Many stores miss out on ROI simply because they are not aware of best practices that can be implemented as part of their daily process to help improve response times, sales team accountability, prospect follow up, appointment show ratios, the recapturing of lost deals, better ad spend, higher conversion ratios and database lead generation. ACS will share these best practices with you while training your management team to integrate them with their normal operations. Once this is complete, we act as a remote CRM administrator to monitor these processes and provide feedback and support to ownership and management.
CRM training is also a critical factor. Yes, CRM Provider’s will typically offer some level of introductory training but ultimately it is the subscribers responsibility to make sure their team is adequately trained. Some of the challenges we see here include the fact that some CRM provider’s trainers have never sold anything and so they fail to successfully communicate the value of the tool in a way that the sales people understand. Additionally, they will only provide a basic operational introduction to the tool. Where as ACS has been hugely successful in providing comprehensive on site and remote training in a language that sales people understand and relate too, which establishes a better buy in and better utilization as a result.
Lastly, support comes into play. Most CRM providers recommend having a CRM administrator also known as a “Power User” who can deal with questions, training, technical support issues, database maintenance and analysis, CRM optimization and customization, email marketing, CRM security, and more. The challenge here is that these are specialized skills that we don’t typically see in dealership staff, and hiring a dedicated employee for this role will cost you on average $50k per year or more. Not exactly the kind of expense stores perceive as valuable, and so most of the CRM responsibilities get neglected which undermines the data insights, marketing automation and ROI. As your remote Power User, we relieve your staff of all of these burdens while constantly working proactively to help you sell more cars and get a greater return on your investment. The result is an efficient CRM experience that contributes to your net profit growth!
In conclusion, there are many ways that a CRM initiative can fall flat on its face. By hiring a specialist you can avoid these challenges and enjoy the fruits that an all-inclusive CRM initiative can bear.
Thanks for reading! What are your biggest CRM challenges?
Our Mission: To take your business to the next level through Customer Relationship Management.
While our story began separately many years before we met, James and I became colleagues and friends while working together at the industry leading CRM company, Dealersocket.
You can think of Dealersocket as the Microsoft of the automotive retail space. They offer a wide variety of product offerings and some of the best technology out there.
James was in the field, visiting dealers as a CRM consultant before he was tasked with launching the maiden Independent Dealer team.
Thats when our paths crossed. I had reached my ceiling with RevRadar and this new team would need experienced reps who could help dealers get the most ROI out of their fancy new tools.
We quickly became friends. I think James was just happy that he didnt have to chase me down to get me to do my job. We developed mutual trust and respect while navigating the challenges of offering products to a completely new niche.
Lots of changes were happening at Socket during this time, and James and I both found ourselves considering other employment options. We were both offered lucrative, salaried positions within big dealer groups to be their CRM Admins. This sparked an idea…
We have all the best practices, experience and knowledge to help dealers sell more cars by properly leveraging their CRM… We also know exactly how to maintain these live environments so that they dont fall into disrepair… Dealers need that, even if they dont know it…
And so Advanced CRM Solutions was born. Our vision was to help dealers get the most ROI from their CRM, while taking all of those administrative headaches off their plate.
Since then we have worked with dozens of dealers from Franchise, to Independent, to Buy Here Pay Here stores.
But this was just the beginning… We discovered that dealers need help with a lot more than just CRM. For example, every single dealer loses money due to poor sales person follow up. As an industry tens of millions of dollars a year (if not more) are lost due to poor or inadequate follow up processes.
ABS became popular very quickly, largely due to our innovative approach and lightning fast response times, but also because there is a real shortage of decent 3rd party BDCs out there.The final component we needed to add to the portfolio was marketing. Independent dealers especially, are behind the curve when it comes to digital marketing. So we acquired a marketing company called Drop Visionary Branding and quickly began deploying effective marketing initiatives for our regular clients. Im especially proud of a BHPH campaign we did that pushed a clients sold units up by about 30 cars per month… Month after month, after month.
In conclusion, we started out as 2 guys who were passionate about helping dealers sell more cars, and we have grown into a group of companies that now offers a diverse and unique set of services to help push your business to the next level.
We pride ourselves on value and transparency. We know there are a lot of vendors out there, but there are very few who will work as hard for you, as we will!