For many people, Google Analytics can seem overwhelming. Confusing. Complicated. And that’s especially true if you’re a beginner and you don’t know where to start.
That’s why we’re writing this post.
You’re about to learn the 3 Google Analytics reports that give you the most bang for your buck—so you can gain the most valuable insight into what people are doing on your site, in the least amount of time and effort possible. Continue reading to learn what they are!
Google Analytics Report #1: Source/Medium Report
In our opinion, this is the most important report in Google Analytics.
It gives you an actionable, high-level overview of your website’s performance broken down by traffic source.
You’ll find it under the “Acquisitions” tab, which contains all the reports that tell you about how people are getting to your website (How you are “acquiring” your traffic).
To find it, first click “Acquisition,” then “All Traffic,” then “Source/Medium”
Google Analytics Report #2: Landing Pages Report
The next report you’ll want to monitor on a regular basis is the Landing Pages report.
Now when people talk about landing pages here at DigitalMarketer, they’re often talking about a specific type of page—like an opt-in page that’s designed to generate a new email subscriber.
But Google Analytics defines a landing page a bit differently. To Google Analytics, a “landing page” is the first page that someone sees when they visit your website.
And what’s really cool about this report is that it breaks out all the sessions people had on your website into the landing pages that initiated those sessions. In other words: it shows you which pages people are seeing FIRST. Then it allows you to compare the performance of those pages to see which landing pages are doing the best job of engaging your visitors.
It’s located in the “Behavior” tab, which contains a bunch of reports that give you better insight into the behaviors people are taking on your website.
To find it, first click “Behavior,” then “Site Content,” then “Landing Pages”:
Google Analytics Report #3: Product Performance Report
The last report you’re going to want to keep a close eye on is the Product Performance report. And this one gives you a detailed view into your ecommerce sales broken out by product.
It’s located under the “Conversions” tab, which contains all the reports that dig into the goal conversions happening on your website.
To find it, first click on “Conversions,” then “Ecommerce,” and finally “Product Performance.”
Here you can see, at a glance, how much revenue you generated from each product. You’ll also see your sales broken down by quantity, average price, refunds, and more.
Still struggling with Google Analytics? No problem, we can take over! Visit our website for a free consultation today!
1.) Use a CRM software
When you keep a strong relationship with the customer after the sale, it promotes customer loyalty. While email connection is great it isn’t the most effective way to keep in contact with your customer. Using a CRM software would allow you to collect and store information on your customer which would make it easier to keep the relationship going.
2.) Offer Excellent Customer Support
Customer support is one of the biggest parts of owning a business. However, it is one of the biggest reasons why business fail. A lot of businesses utilized social media to create a faster response time.
3.) Reward your most loyal customers.
A generous gesture goes a long way with customers. It is something that a lot of businesses do to promote customer trust and loyalty. Giving even a $5 amazon gift card goes such a long way. This is a way to keep customers and also encourage new customers to come on board.
4.) Offer discounted extensions.
Most of the time when a business offers a free trial of their product, the customer will continue using it after the trial ends. You can get users to switch to the full program with a small bribe in the form of a discount.
5.) Ask for feedback.
Lastly, you need to ask for feedback at all times. This helps to see what your company is doing wrong and how to keep people from leaving. If a customer leaves, the wise thing you can do is ask them what you did wrong. This can be done in the form of polls or surveys.
Interested in more tips to increase your business? Visit our website to receive a FREE consultation today!
Advanced CRM Solutions
We have come a long way since our days in the trenches of DealerSocket…
When Advanced CRM Solutions was launched, our pitch to a dealership was simple. We would be the go-to guy for CRM.
Most dealerships only use their CRM at about 10 percent capacity, and it is our job to get that number up to 110 percent. On top of that, we provide full time value for part time dollars because of the high level expertise we bring to the table. CRM is still our compass and our central focus…. but now we offer so much more!
Drop Visionary Branding and Marketing
When you are a dealership’s CRM guy, you work with their marketing partners frequently. After a couple years we realized the average marketing agency did not know anything about the automotive industry.
If you are a marketing agency that does not have a login to your client’s CRM , where the ROI of your marketing efforts should be tracked, should you be handling their marketing? The answer is no and this is why we launched Drop Visionary Branding and Marketing.
Advanced BDC Solutions
This was our next step in the evolution of our partnership of companies. We have trained BDCs in hundreds of dealerships throughout the nation. There are some BDCs that are run at the highest of levels, but most are just money pits for their respective dealerships. How many dealerships have started BDCs only to close them down over the years? Thousands. We knew we could bring more to the table, that is why we launched Advanced BDC Solutions.
So here we are today, with three great companies that all flow together and have the highest level of synergy. Advanced CRM Solutions will be your CRM expert and keep your CRM dialed in month after month, Drop Visionary Branding and Marketing creates high quality leads for your dealership, and Advanced BDC Solutions converts these leads to qualified appointments.
Our unique collection of companies will create leads, maintain and retain! Contact us at firstname.lastname@example.org for more information today!
You may just have written what you believe to be the most clever, eye-catching, and least spammy email subject line ever.
No one but you, a human, could have possibly done that, right? Times are a-changing.
Artificial Intelligence may be able to do your job, but better.
Coming to a Home Near You
Long gone are the days when Siri hardly ever understood what you were saying. AI has made a huge comeback with its advancements in Natural Language Processing. NLP is what powers Siri and its counterpart, Alexa.
Because virtual assistants have advanced so much, the communication with them is much more seamless. More and more users are starting to make these virtual assistants part of their homes, connecting them to every device in sight.
This is what’s making voice search increasingly more important, and those on the cutting edge are already looking toward how this will impact SEO and paid search.
How AI Could Replace Some Marketing Jobs
There are now entire services dedicated to writing anything from email subject lines to social media content using machine learning. These types of services could be potentially beneficial for businesses with hundreds of pieces of content to get out each day.
The jury is still out on how well AI could work on a consistent basis when it comes to content, but it is promising. Not only does it understand language better than ever, but it understands and measures engagement. This could lead to better content for engagement and business results with marketing efforts.
Making the Data Work
Letting AI do the heavy lifting when it comes to writing could be a good thing. AI won’t get the infamous writer’s block on deadline, it won’t make decisions based on emotion of creative desire, and it can manage more data than we could possibly comprehend in one mind.
With a mixture of the human element, AI could be one of the best things to happen to marketing since, well, the Internet.
Our Mission: To take your business to the next level through Customer Relationship Management.
While our story began separately many years before we met, James and I became colleagues and friends while working together at the industry leading CRM company, Dealersocket.
You can think of Dealersocket as the Microsoft of the automotive retail space. They offer a wide variety of product offerings and some of the best technology out there.
James was in the field, visiting dealers as a CRM consultant before he was tasked with launching the maiden Independent Dealer team.
Thats when our paths crossed. I had reached my ceiling with RevRadar and this new team would need experienced reps who could help dealers get the most ROI out of their fancy new tools.
We quickly became friends. I think James was just happy that he didnt have to chase me down to get me to do my job. We developed mutual trust and respect while navigating the challenges of offering products to a completely new niche.
Lots of changes were happening at Socket during this time, and James and I both found ourselves considering other employment options. We were both offered lucrative, salaried positions within big dealer groups to be their CRM Admins. This sparked an idea…
We have all the best practices, experience and knowledge to help dealers sell more cars by properly leveraging their CRM… We also know exactly how to maintain these live environments so that they dont fall into disrepair… Dealers need that, even if they dont know it…
And so Advanced CRM Solutions was born. Our vision was to help dealers get the most ROI from their CRM, while taking all of those administrative headaches off their plate.
Since then we have worked with dozens of dealers from Franchise, to Independent, to Buy Here Pay Here stores.
But this was just the beginning… We discovered that dealers need help with a lot more than just CRM. For example, every single dealer loses money due to poor sales person follow up. As an industry tens of millions of dollars a year (if not more) are lost due to poor or inadequate follow up processes.
ABS became popular very quickly, largely due to our innovative approach and lightning fast response times, but also because there is a real shortage of decent 3rd party BDCs out there.The final component we needed to add to the portfolio was marketing. Independent dealers especially, are behind the curve when it comes to digital marketing. So we acquired a marketing company called Drop Visionary Branding and quickly began deploying effective marketing initiatives for our regular clients. Im especially proud of a BHPH campaign we did that pushed a clients sold units up by about 30 cars per month… Month after month, after month.
In conclusion, we started out as 2 guys who were passionate about helping dealers sell more cars, and we have grown into a group of companies that now offers a diverse and unique set of services to help push your business to the next level.
We pride ourselves on value and transparency. We know there are a lot of vendors out there, but there are very few who will work as hard for you, as we will!
Is your company considering switching to a new CRM system, or is already in contract with one? If so, do you have an implementation strategy? What about coordination with internal staff and third-party consultants? If you have no idea what either of those two things are, then you need a CRM expert- someone who is trained to manage all aspects of CRM data software to reap your business the maximum amount of benefits. At Advanced CRM Solutions, our mission is to use our expertise to grow your business to the next level.
If you’re still not convinced, check out these five main reasons to hire a CRM expert today.
1. Up-To-Date on Marketing Trends
When you hire a CRM expert, you’re not just hiring a regular person. You’re hiring someone, or multiple people, who have encountered a wide variety of real-world business situations for multiple different clients. They know what strategy will work best for you, and which one won’t work well. This experience factor is a HUGE advantage, it could save your business a lot of wasted time and money
2. Easy Navigation Through Complex CRM Softwares
CRM softwares can be pretty difficult to manage and navigate. All of them have tools for adding tables and fields that create relationships between the data. It’s hard enough for untrained or inexperience hands to figure how to adjust these tools, never mind use and implement them properly. The result of this could permanently affect the ability to generate accurate reports- which could make your whole marketing plan fail.
Because they have the experience, a CRM expert can recommend which third-party businesses you should add on and implement to your CRM strategy. These third-party add-ons will help increase functionality with the addition of marketing automation, system integration and email marketing. These recommendations could save you a lot of time, stress and money.
4. Knowledge of Subtleties
Some CRM vendors have unpublicized, free functionality tools than are available upon request only! Untrained, or new users of a CRM software may know nothing about these, whereas a CRM expert would know about them. In all actuality, some CRM software sites are so difficult to navigate that even fully publicized functionality tools are hard to discover. As stated above, a CRM expert will have the knowledge and experience required to navigate these sites.
Even if you don’t want to hand over the reins completely, a CRM expert can consult you on how to efficiently use and manage your CRM software. This could take a couple months or years, but in the end, you will be properly trained.