You’ve likely heard of SEO, and if you haven’t already, we’ll break it down for you. SEO stands for Search Engine Optimization and is defined as the process of enhancing the visibility of a website or a web page in a search engine’s unpaid results. To put it simply, businesses can can leverage SEO to help drive more relevant traffic, leads, sales, and ultimately revenue and profits.
Why Should You Care About SEO?
Millions of people search for for things via Search Engine every single day. This can create massive amounts of specific, high intent traffic for businesses. For example, if you sell plates, would you rather buy a huge billboard so anyone and everyone sees the ad (whether they have an interest in purchasing plates or not), or have your plates show up every time someone types in the word “plates” into a search engine? The latter is the obvious because those people have commercial intent, meaning they are standing up and saying that they want to buy something you offer.
People also search for things relevant to your business all the time. Beyond that, your prospects are also searching for all kinds of things that are only loosely related to your business. These two things give your business more opportunities to connect with those customers and help answer their questions, solve their problems, and become a trusted resource for them.
Think about it, are you more likely to get your plates from a trusted resource who offered great information each of the last four times you turned to Google for help with a problem, or someone you’ve never heard of? Again the answer is obvious.
In conclusion, Search Engine Optimization can help your business grow in a number of different ways. With the right strategy, the opportunities are endless. Stay tuned for the next blog post to learn How SEO Works or click here to learn more.
We all know that content on the web is usually scanned, instead of really read. Your website visitors are hunting for a quick read; they want to get information fast! That being said, they make quick decisions without really thinking about it, like choosing not to read your blog post because of an unsatisfactory introduction paragraph. Continue reading below for writing tips that will improve your website!
Put Your Most Important Info First
Writing an essay and writing web or marketing content are two completely different things! Usually essays have an introduction, body and then a conclusion. The most important point usually made doesn’t happen until the conclusion section. For blog posts or any other web page writing, you need to do the opposite. Your most important points ALWAYS go first. Your customers want to know the details first. Basically they want to know what you do and what you can do for them instantly.
Keep It Simple
It’s extremely rare that a reader hangs on to every written word, especially on a website. Odds are the person doing the reading doesn’t have time and they are able to check several other websites instead of wasting time trying to figure out the main message. Clever phrases and complex words require people to think. People are not visiting your blog page or website to think. They are essentially on a hunt for quick information. A great rule-of-thumb is to write as if you’re talking to a 12 or 13-year-old. Use familiar words and don’t try to embellish or sound smarter than you actually are.
Write for The Scanners
When is the last time you read a full article on the Internet? If you’re like most people, probably never. Most website visitors glance at text and then click on the first promising link that catches their eye. Research actually shows that only 14% of people read web pages word for word, the rest scan. Make sure you have a great headline and featured image that communicates the message you’re trying to get across effectively. Also, ensure that your sub headlines summarize key points and include bullets for lists. Use short paragraphs and short sentences and skip all unnecessary words.
Plan Website Entry
With print writing, people usually follow the chronological order. For example, front to back or chapter one and then chapter two. However, this is not the case for writing that is published on the Internet. If you’re writing for your website, most of your web visitors will not start reading at your home page. Due to various links and advertisements, they could literally arrive anywhere on your website. You should make sure each page of your website is easy to scan and clarifies what your site is about. Each page should also have some type of call to action telling people where to go next. For instance, this could be “to read another blog post, click here” or “sign up for your email newsletter”. Do not rely on your navigation bar to tell people what to do next, instead include a button or link to guide people to take the next step.
In summary, don’t treat your web visitors like academic intellectuals. Keep your writing simple, don’t be wordy and don’t show off your extensive vocabulary. Know who you are and what you do, don’t try to be everything to everyone. In other words, be specific, be clear and be bold.
Creating an engaging/memorable email campaign that actually get responses certainly present its challenges. However, it doesn’t have to be difficult or boring! Check out these four ways to ensure your email marketing campaign is click worthy in the eyes of your customers!
1. Send at The Right Time
To have memorable content, you first have to make sure that content gets seen. In a world full of advertisement emails, it is essential you stand out from the rest of the emails in the inbox. Having an enticing subject line is just one way to rise above the masses, but timing is crucial.
The most popular time for an email delivery is typically in the middle of the week towards the morning hours. However, some studies have shown more successful open rates for email sent over the weekend or late at night.
To figure out the best time, you have to know your brand and customers. Test different send times on a regular basis to determine what time has the best open rates. Or if you have an automated email marketing software like Mailchimp, choose the automatic time implementation option. This uses a configuration to determine the best time to send out emails to people on your data list. This way, your message reaches customers at just the right moment to boost your open rates.
2.Test Your Email On Different Devices
Emails are 50% more likely to be opened on a mobile device rather than a desktop or tablet. You may be missing out on a plethora of opportunities to connect with customers if you email campaigns are not mobile-friendly.
You should ensure that your emails are easy to read, open and interact with on a small screen, as well as a big screen. This will ensure you don’t lose your customers due to an image that won’t download or a link that doesn’t go anywhere. It also gives your business a more cohesive and professional image.
3. Ensure Engagement
You need to surprise and delight you customers to make your email stand out. Fully interactive emails are beginning to look like small versions of complete websites. They allow customers to browse products and features fully, watch video testimonials and even make purchases without going to the actual website.
Convincing customers to take the time on your business is key. Allowing them to have a lot of information at once removes the barrier of multiple click throughs.
Everyone is doing email personalization these days! Addressing your customers’ needs is more important that “being their friend.” You need to know your customer well enough to know what time to contact them. You also need to know them well enough to make accurate product or content recommendations to interact with them effectively on channels outside of email.
Your emails also need to be authentic. Personalization works because customers don’t like to be treated like a demographic. They want to feel like your business cares, that they aren’t just another statistic. Make your emails sound real, and not like a robot wrote them. Make sure your tone is friendly and casual and goes with the theme of your brand.
Attempting to make email campaigns memorable can be a very time draining activity. The next time you are creating an email campaign, follow these four tips!
Is your company considering switching to a new CRM system, or is already in contract with one? If so, do you have an implementation strategy? What about coordination with internal staff and third-party consultants? If you have no idea what either of those two things are, then you need a CRM expert- someone who is trained to manage all aspects of CRM data software to reap your business the maximum amount of benefits. At Advanced CRM Solutions, our mission is to use our expertise to grow your business to the next level.
If you’re still not convinced, check out these five main reasons to hire a CRM expert today.
1. Up-To-Date on Marketing Trends
When you hire a CRM expert, you’re not just hiring a regular person. You’re hiring someone, or multiple people, who have encountered a wide variety of real-world business situations for multiple different clients. They know what strategy will work best for you, and which one won’t work well. This experience factor is a HUGE advantage, it could save your business a lot of wasted time and money
2. Easy Navigation Through Complex CRM Softwares
CRM softwares can be pretty difficult to manage and navigate. All of them have tools for adding tables and fields that create relationships between the data. It’s hard enough for untrained or inexperience hands to figure how to adjust these tools, never mind use and implement them properly. The result of this could permanently affect the ability to generate accurate reports- which could make your whole marketing plan fail.
Because they have the experience, a CRM expert can recommend which third-party businesses you should add on and implement to your CRM strategy. These third-party add-ons will help increase functionality with the addition of marketing automation, system integration and email marketing. These recommendations could save you a lot of time, stress and money.
4. Knowledge of Subtleties
Some CRM vendors have unpublicized, free functionality tools than are available upon request only! Untrained, or new users of a CRM software may know nothing about these, whereas a CRM expert would know about them. In all actuality, some CRM software sites are so difficult to navigate that even fully publicized functionality tools are hard to discover. As stated above, a CRM expert will have the knowledge and experience required to navigate these sites.
Even if you don’t want to hand over the reins completely, a CRM expert can consult you on how to efficiently use and manage your CRM software. This could take a couple months or years, but in the end, you will be properly trained.
WHAT IS ADVANCED CRM SOLUTIONS?
Advanced CRM Solutions is the CRM consulting firm the world’s business leaders trust when it comes needing solution-oriented guidance with their CRM and Marketing initiatives. Customer Relationship Management tools have emerged a necessity for client, customer, patient and people focused businesses to sustain long-term success in the 21st century and are absolutely essential to strategic marketing initiatives.
Utilizing a CRM allows an institution to leverage their client data to better service and market to their client. This is done by putting the focus on the client relationship which promotes satisfaction, retention and a higher ROI per client. ACS will help you strengthen internal processes, sales or service, and to redefine the way they collect data, analyze data and utilize that data to strategically market to your clients.
What is our bottom line?
To help our clients increase REVENUE by focusing on client, customer or patient relationships. ACS drives revenues with synergy between CRM Technology, Marketing Automation Technology and Data-Driven Digital Advertising.
How is that done?
- CRM- Giving our clients a way to collect customer, client or patient data.
- Data Analytics- Critically analyzing and comprehending that data through dynamic Reporting and Dashboards.
- Marketing- Using that Data to strategically Market to and Nurture clients which leads to a more positive client relationship, increased retention, satisfaction, revenues and ROI.
- The top institutions in the world and our top clients use CRM as the foundation of their entire business. If your CRM is not your centerpiece or if you do not have a CRM solution currently utilized, it is time to turn to ACS to help guide you to CRM success, better relationships and more revenue.
ACS works with chiropractic practices to achieve high-level patient nurturing and satisfaction which will increase practice efficiency, satisfaction, revenue, and retention. We have found that chiropractors more so then many types of healthcare practitioners need CRM. Chiropractic care is a lifestyle and our most healthy patients are the patients that participate in preemptive chiropractic care which keeps them healthy while at the same time providing reoccurring revenue for your practice.
While most practices have systems to track appointments, patient records, and patient information, little is done to analyze that information or take strategic action based on that analysis of patient data.
We have found that while most practices have fantastic processes for appointments and protecting patient records, little is done to manage the relationship with the patient and most practices do not have CRMs. Because of a lack of critical data, strategic marketing and patient nurturing is not the norm within Chiropractic. In a nutshell, we find there is little proactive outreach to our patient databases. ACS aims to help chiropractic practices create a happier, healthier and more satisfying doctor to patient relationships through CRM, data analysis and patient nurturing focused marketing. Why is this important? To increase revenue!
The first key is finding the best CRM solution to fit your customized needs. If you are using a CRM, let us give you a free consultation on your current solution, processes, and results to evaluate your potential opportunity. If you do not have a CRM solution we will present a plan to help you find, implement and train on a CRM solution that is the best fit for your needs. We have found that regardless of where you are at this particular point in time that we have always found ways to increase retention, satisfaction, and revenues for our clients. Let us help.
What makes ACS unique is not our ability to evaluate your current processes or help you find or implement a new solution, but our ability to help you leverage your CRM solution in a way you did not know was possible. Let us run your CRM solution while you focus on what you do best- keeping your patients healthy. We can create automated patient nurturing campaigns that automatically reach out to your patients on birthdays, anniversaries or when it is time for preemptive care. We can send out newsletters, ask for referrals and ask for feedback to drive practice success. All of this would be triggered from last appointment dates, patient statuses, DOB and other critical data points. These initiatives are designed to keep our patients coming in week after week, month after month, promoting a healthy lifestyle, higher satisfaction, and more revenues. We would track patients seen per day, week, and month and the revenue associated with that. Ultimately, any and all information we deem critical to collect we can analyze and build reporting on with the goal of completely understanding your patient database as well as managing those patient relationships.
Lastly, we offer an innovative marketing solution to our clients. While our CRM monthly administration service helps you focus on what you have, our marketing monthly administration service drives new business to your practice. Let us run your website, SEO initiatives, social media and digital advertising. Using the CRM as our foundation we can leverage our data to make better marketing decisions.
I have been in the CRM (Customer Relationship Management) business for going on 8 years. I graduated from the University of Iowa back in 2008, moved down to the Phoenix area and soon started learning and growing as a professional CRM consultant. The Automotive-based CRM DealerSocket gave me a shot and soon I was consulting automotive dealerships, finance companies, and business development centers. It was a fantastic experience. I traveled to over 40 states, led 100s CRM implementations, spent thousands of hours consulting & training, but most importantly I felt like I truly helped move the needle for our customers. Increasing their volume 25% to 50% in their first year using CRM technology was exhilarating. Raising revenue averages significantly quarter to quarter soon became the norm. If there was one thing I learned at DealerSocket it was boy do they know how to use a CRM in the world of automotive.
The genius of DealerSocket is that they helped disrupt the automotive culture in a very positive way, guiding CRM technology from a supplemental tool that dealerships used to an absolute staple in the industry. Today a dealership will fail without a CRM. While I was consulting automotive clients, tools like Salesforce, Zoho, Sugar, and InfusionSoft exploded into hundreds of industries throughout America. In fact, we now live in a world where almost 50% of businesses use CRM technology. That is an amazing feat, but to me, it also shows we have room for growth. We live in a world where people are connecting in amazing ways. You can be hanging out with your family in California, answering a work email from a coworker in New York while IM-ing with a friend in China all at the same time. The reason that CRM is so critical to the workplace in 2016 is that it is a relationship management tool designed to help businesses have better relationships with their clients. In the world of Facebook, Twitter, and other methods of communication why should businesses not be concerned about connecting with their clients, customers or patients in a positive way?
I DECIDED TO LAUNCH ACS AFTER TWO MAJOR REALIZATIONS:
1. THERE ARE INDUSTRIES THAT DO NOT USE CRM OR IN SOME CASES EVEN KNOW WHAT CRM IS.
This shocked me. I come from a family with very deep roots in healthcare with uncles, aunts, cousins and parents committed to improving healthy living and healing. As my roots in automotive got deeper the question came up. Why does healthcare not use CRM technology? Sure, patients are not quite customers, but they pay the bills right? Also, regardless of your desire to increase revenues or grow your business isn’t it just practical to want to increase patient satisfaction? As providers don’t we want to promote preventive care instead of our patients just heading to see us when we are on our deathbed? It became very apparent that Doctors needed CRM- and they needed it fast.
2. THE LARGEST COMPANIES IN THE WORLD HIRE CRM & MARKETING EXPERTS LIKE ME TO SIX-FIGURE SALARIES AND PUT THEM ON THEIR STAFF.
This happens in automotive, healthcare, legal and just about any industry you can think of. I know this because I have been recruited for these jobs. So the largest companies have experts guiding their retention, client satisfaction, and marketing efforts. Where does that leave the small, medium, and even somewhat large businesses that cannot afford to hire a guy like me for six-figures? Well, to be candid it ensures their retention is less, ROI is less, and client/patient satisfaction is not as high. This gives these large companies a major advantage.
ACS is about leveling the playing field. We want that small, medium and somewhat large companies to be able to get that same expertise, consulting and insight the largest companies with guys like me on their staff get. Our mission is not to be a vendor that you use to get running but to be a part-time partner on your staff to ensure your CRM & Marketing operations are humming.
Our pitch is simple. You worry about selling cars. Or you worry about healing your patients. You worry about settling cases. Because that is what YOU are best at. That is your expertise. For a fraction of the price of making a full-time hire, or putting the time into learning yourself- partner with us and let ACS worry about your CRM & Marketing operations.
CRM has been a stable within the automotive industry for many years. When CRM technology was first introduced to automotive dealerships it gave a dealership a huge advantage over their competitors. The days of filing cabinets, notecards, and sticky notes were gone and the stores with CRMs were now sending out automated emails to their customers, both prospect and sold, creating automated reminders for their sales team. This ensured nothing slipped through the cracks and gave managers outstanding reporting and tools to manage their teams. Sales shot through the roof!! Fast forward to 2016 and there is not a franchise dealership that does not use CRM technology! While having a CRM over 10 years ago gave you an advantage, not having one today could put you out of business. As a former DealerSocket CRM Consultant and manager of Consultants- I have absolutely no idea how a dealership could manage a profitable business without a CRM tool! When I hear of successful stores that do not use CRMs it blows me away. Think of what they could do with the power of CRM!
After some time working as a Consultant in the franchise world I started to work with Independent dealers and was promoted into Management at DealerSocket. This was a foreign world to me. While almost all dealers had CRMs in the franchise world, Independent dealers were hesitant, suspicious and in many cases wanted nothing to do with a CRM. Statistically, 63% of Independent dealers are NOT using a CRM. To someone that sees so many successful businesses depending on CRM for their structure, organization, and communication that is a hard statistic to believe. It seemed the Independent market was following the Franchise market and that the 37% of dealers that had a CRM had struck gold, whereas those that did not are missing out! Need proof in the pudding that the folks with CRMs are killing it? That 37 % of the dealers using CRM make an average of $45,645 in revenue per month! Additionally, dealers using CRM average $120 per car less in floor costs! Do these statistics help show the value of CRM? What if I told you that a dealer transitioning from no CRM to using a CRM solution increased cars sold by 14 per month. And that ROI shoots up over 600% when using a CRM due to the ability to track marketing in a much more strategic way. Ladies and gentlemen, I could go on and on. The fact of the matter is that the statistics do not lie. So let’s go back to the question of why a strong majority of Independent dealers are not using CRM. I believe it comes down to 3 main trains of thoughts:
- INDEPENDENT DEALERS BELIEVE THAT THE CRMS ON THE MARKET ARE MADE SPECIFICALLY FOR THE FRANCHISE DEALER.
- INDEPENDENT DEALERS THINK THAT THEY CANNOT AFFORD A CRM SOLUTION.
- INDEPENDENT DEALERS DO NOT BELIEVE THEY HAVE THE RESOURCES TO FULLY UTILIZE A CRM.
The 3 statements above are the most prominent feelings when it comes down to why only 37% of Independent dealers are using CRM. It is my mission to educate our readers so they understand that those 3 items are not good reasons for not utilizing CRM. Let’s rebut those statements one at a time.
- It may have been true that the original CRM solutions were made for the franchise dealer. That is not the case anymore. Large CRM companies, including the giant DealerSocket, have since customized and made their CRM friendlier for an Independent BHPH or Retail dealer. Furthermore, CRMs can be customized even beyond what comes with it in the out-of-the-box package. Advanced CRM Solutions, for example, has thousands of pages of best practices on how to fully, optimize, utilize and run a CRM in the most efficient way.
- Looking at the above stats, can you afford to NOT have a CRM? Most CRM companies have affordable packages specifically for the Independent dealer. A CRM may cost $500 to $1000 a month, but if you are averaging roughly 14 more cars a month sold more how is this going to get in the way?
- I want to make two very clear points here with item no. 3. First off, it is absolutely possible for a smaller dealership to KILL it with a CRM. 87% of Independent dealers sell 50 cars a month and many of these dealers are using CRM, increasing their sold dealers per month by 14 and having massive success growing their business. They do this by having a “Power User” on their staff- who is someone that OWNS the CRM operation at their dealership.
Second, it is also true and it would be unfair to not bring up that the average Independent dealer has less staff and overall resources than the average Franchise dealer. This is where many Independent dealers throw in the towel, but it is also where the most popular service that Advanced CRM Solutions offers come into play. Remember when I said all successful companies that kill it with CRMs have a Power-User? Advanced CRM Solutions can act as your Power-User on a month to month basis. We can be a part-time member of your staff, dialed into your mission and your needs, guiding you to full CRM utilization- giving you the same expertise that the largest dealers get. My friends, this is HUGE! You pay us a fraction of the dollars that it would cost to pay a full-time employee OR that the time you put into becoming an expert would cost.
This is a WIN/WIN for dealers and we have had tremendous success with this service. We want to be a partner with you as a part time employee, participating in weekly sales meetings, providing proactive consulting and training and taking care of the CRM monthly maintenance items that you sometimes forget to take care of.
You may ask, “Well, I can barely afford a CRM, how can I afford you?” The reality is that our pay will be pennies on the dollar for the revenues we will drive. Our expertise, processes and monthly actions will help drive you to those 14 extra cars per month- once again driving up your revenues to new heights.
Lastly, you may say, “What if you are not providing value? What if I do not need you after you help right the ship?” Do you continue to pay employees that do not come to work? No, you fire them. We do not sign contracts and you can let us go as soon as we are not providing value. Though, I will be upfront with everyone. We have not been fired yet.
So there you have it. There is no excuse to not take the plunge. Why not take advantage of technology embraced by millions to drive up sales and increase revenue? To our friends that have deep resources. We are still cheaper. You don’t pay us benefits and I can promise our yearly fee will be less than that of an employee. And to our friends without deep pockets. Let’s help you even the playing field and give you an expertise many take for granted.
You worry about Selling Cars.
Let Advanced CRM Solutions worry about your CRM.
In today’s day and age, the value and importance of marketing are clear, especially in reference to newer digital channels such as Social Media, Email, and Content Marketing. However, many business owners still have some skepticism and reluctance to invest in aggressive marketing. There are two main reasons for this. First, they are not confident that the marketing will be effective and second, they don’t have a way to track their ROI (Return on Investment) from said marketing efforts.
The solution to both of these concerns is data, and CRM is the king of data.
Many CRM programs have some form of a marketing tool built in, often in the form of a database query tool and email marketing functions. These can be highly effective as stand-alone tools. But the real value to your entire marketing initiative is the data that is tracked and recorded in a CRM. This data can be used to gleam valuable insight into your customers and market. That insight will help you design the most effective marketing content for your specific business.
Another benefit of the CRM and Marketing partnership comes from data tracking. In the past, the success or failure of many marketing initiatives was decided based on perception and not real information. Now you can track all your campaigns to learn the actual effectiveness of each, and therefore you can continually improve the content and strategies based on facts, not speculation or perception.
In conclusion, if you’re marketing without a CRM system then you’re missing a very critical piece of the puzzle. By syncing up your marketing efforts with CRM technology you will be more informed than ever before and you can use this priceless insight to develop your marketing content and strategies to yield the highest returns possible. Advanced CRM Solutions can help you choose and implement the best CRM system for your business and we can also champion all your marketing needs, from targeted email marketing to SEO and Social Media. If you are ready to increase revenue, improve retention and boost referrals then call us today!
If you are a small business owner, you may get a bit nauseous when you hear the word SEO. You have probably been pitched by more SEO focused companies than you can count and you may have even had the misfortune of spending a ton of money without gaining any noteworthy results. At ACS we do not even dare to mention the word SEO with a prospective client because we know that it will likely lower our chance of bringing that prospect on as a client. In other words, almost everyone has been ripped off by an SEO company.
However, no matter how you spin it SEO is absolutely critical to having success in today’s world dominated by your digital presence. So if we can all agree that SEO is important, how do you navigate the waters? How do you know your SEO company is legit and not one of the scammers? What makes Advanced CRM Solutions different when it comes to SEO?
SEO companies love to tell you all about how they are going to make you number 1 on Google, drive tons of traffic and create tons of business, but rarely do they tell you what makes up this secret sauce. We are going to be transparent here.
- Get your website optimized for SEO. Make sure images are tagged, the business is registered and that people can access a workable website on portable devices.
- Content. Content. And Content- The more content on your website the more often people will find you. There are a million SEO companies that will put garbage on your site that is either written by someone incompetent or from a library of articles they have that they share among their clients. At ACS we pay actual writers very competitive wages to create original content for every article that we present to a client. These articles are keyword rich and full of all the right information.
- Backlinks- We share the content we create with our network of clients which creates traffic between our clients. Google loves this!
- Social Media- Our clients have a strong social media presence which is designed to promote the brand, push out content from the website and more importantly drive both prospects and customers to the website. Once again, there are a million companies out there that will run your social media and once again they post library status updates and articles. We separate ourselves from the pack by creating original content to share with your social media followers.
Are other SEO companies capable of doing the above 4 items well? I have no doubt that some of them do a good job. So what makes ACS different?
ACS will leverage your database to promote SEO. Look no further than the name of our company. Advanced CRM Solutions. We want to help you build an amazing database with CRM technology. But what your CRM experts can do that no SEO company can do is LEVERAGE that database to promote SEO. Every email that is triggered from your CRM will be completely optimized and designed to push folks to your social media and website.
It is absolutely mind-boggling to me that a company can have thousands of subscribers, past customers, patients or clients in their database and not market to them. It is even more amazing to me that while many businesses are smart enough to market to their database, most of the emails they send are not optimized for SEO. Think of it this way. Say you have a database of 300 people or a database of 300,000 people. Who is more likely to click on a call to action that is designed to take a customer to a website? Someone that knows, respects and has done business with you? Or someone that has never heard of you? Why spend thousands on ads where you pay for every single click when you could drive customers to your website for free with database marketing?
We can accomplish the 4 points above that many SEO companies will brag about, but we will also leverage your database and that ladies and gentlemen, sets ACS apart.
What if you are in the beginning stages of building a database? What if you do not have a database?
Let us help you build it! We are a CRM company after all. So we will put you in the number 1 Google spot, and we will drive traffic to your site.
And we are transparent about how we will do it.