You may just have written what you believe to be the most clever, eye-catching, and least spammy email subject line ever.
No one but you, a human, could have possibly done that, right? Times are a-changing.
Artificial Intelligence may be able to do your job, but better.
Coming to a Home Near You
Long gone are the days when Siri hardly ever understood what you were saying. AI has made a huge comeback with its advancements in Natural Language Processing. NLP is what powers Siri and its counterpart, Alexa.
Because virtual assistants have advanced so much, the communication with them is much more seamless. More and more users are starting to make these virtual assistants part of their homes, connecting them to every device in sight.
This is what’s making voice search increasingly more important, and those on the cutting edge are already looking toward how this will impact SEO and paid search.
How AI Could Replace Some Marketing Jobs
There are now entire services dedicated to writing anything from email subject lines to social media content using machine learning. These types of services could be potentially beneficial for businesses with hundreds of pieces of content to get out each day.
The jury is still out on how well AI could work on a consistent basis when it comes to content, but it is promising. Not only does it understand language better than ever, but it understands and measures engagement. This could lead to better content for engagement and business results with marketing efforts.
Making the Data Work
Letting AI do the heavy lifting when it comes to writing could be a good thing. AI won’t get the infamous writer’s block on deadline, it won’t make decisions based on emotion of creative desire, and it can manage more data than we could possibly comprehend in one mind.
With a mixture of the human element, AI could be one of the best things to happen to marketing since, well, the Internet.
With the rising popularity of open office environments and meetings that go far too long and happen far too often, it may feel like you leave the office with no sense of accomplishment. Where did the day go?
Fortunately, there are so many tools that can help you get back on track and accomplish goals – on time!
Listen to Spotify
Spotify has a playlist for virtually every mood you’re in, including productivity. There are some amazing playlists out there, from classical music to “Brain Food,” literally. Just be sure it doesn’t have distracting lyrics, put on those headphones, and go for it.
Exercise & Sleep
The foundation for almost all successful people is getting the basics in with a healthy body. When you’re sleeping well, your body has had a chance to do its nightly ‘cleanup’ of nonessential information. When it comes to exercise, it’s not only great for the heart, but it helps regulate your sleep cycle and it just feels good. Prioritize these two.
Plan, Plan, Plan
Before you even turn on your computer, write down 5 major things that you want to accomplish today. Is it meeting the end-of-month sales goal? Is it cleaning up your email inbox – finally? Set the tone for the day and take actionable steps to get to each one.
Keep Water Going
Once you’ve got the brain well-rested, hydrate it! Keep a few essentials at your office to motivate yourself to drink more water, like an awesome water bottle that’s easy to carry around, plenty of ice in the freezer, and lemons and limes for flavor. Make it a habit!
Leave It to the Pros
Are there certain areas of your business that suck up so much time, but are important for your overall operation? Tasks like managing your CRM or keeping up with phone calls can be difficult to keep up with, especially when staff is limited or methods have changed over time. Take the pressure off and hire a firm that specializes in CRM management to handle cleanup. It will save you headache and help you get on with focusing on your expertise.
In today’s day and age the value and importance of marketing is clear, especially in reference to newer digital channels such as Social Media, Email, and Content Marketing. However, many business owners still have some skepticism and reluctance to invest in aggressive marketing. There are two main reasons for this. First, they are not confidant that the marketing will be effective and second, they don’t have a way to track their ROI (Return on Investment) from said marketing efforts.
The solution to both of these concerns is data, and CRM is the king of data.
Many CRM programs have some form of a marketing tool built in, often in the form of a database query tool and email marketing functions. These can be highly effective as stand-alone tools. But the real value to your entire marketing initiative is the data that is tracked and recorded in a CRM. This data can be used to gleam valuable insight into your customers and market. That insight will help you design the most effective marketing content for your specific business.
Another benefit of the CRM and Marketing partnership comes from data tracking. In the past, the success or failure of many marketing initiatives was decided based on perception and not real information. Now you can track all your campaigns to learn the actual effectiveness of each, and therefore you can continually improve the content and strategies based on facts, not speculation or perception.
In conclusion, if you’re marketing without a CRM system then you’re missing a very critical piece of the puzzle. By syncing up your marketing efforts with CRM technology you will be more informed than ever before and you can use this priceless insight to develop your marketing content and strategies to yield the highest returns possible. Advanced CRM Solutions can help you choose and implement the best CRM system for your business and we can also champion all your marketing needs, from targeted email marketing, to SEO and Social Media. If you are ready to increase revenue, improve retention and boost referrals then call or email us today!
Our Mission: To take your business to the next level through Customer Relationship Management.
While our story began separately many years before we met, James and I became colleagues and friends while working together at the industry leading CRM company, Dealersocket.
You can think of Dealersocket as the Microsoft of the automotive retail space. They offer a wide variety of product offerings and some of the best technology out there.
James was in the field, visiting dealers as a CRM consultant before he was tasked with launching the maiden Independent Dealer team.
Thats when our paths crossed. I had reached my ceiling with RevRadar and this new team would need experienced reps who could help dealers get the most ROI out of their fancy new tools.
We quickly became friends. I think James was just happy that he didnt have to chase me down to get me to do my job. We developed mutual trust and respect while navigating the challenges of offering products to a completely new niche.
Lots of changes were happening at Socket during this time, and James and I both found ourselves considering other employment options. We were both offered lucrative, salaried positions within big dealer groups to be their CRM Admins. This sparked an idea…
We have all the best practices, experience and knowledge to help dealers sell more cars by properly leveraging their CRM… We also know exactly how to maintain these live environments so that they dont fall into disrepair… Dealers need that, even if they dont know it…
And so Advanced CRM Solutions was born. Our vision was to help dealers get the most ROI from their CRM, while taking all of those administrative headaches off their plate.
Since then we have worked with dozens of dealers from Franchise, to Independent, to Buy Here Pay Here stores.
But this was just the beginning… We discovered that dealers need help with a lot more than just CRM. For example, every single dealer loses money due to poor sales person follow up. As an industry tens of millions of dollars a year (if not more) are lost due to poor or inadequate follow up processes.
ABS became popular very quickly, largely due to our innovative approach and lightning fast response times, but also because there is a real shortage of decent 3rd party BDCs out there.The final component we needed to add to the portfolio was marketing. Independent dealers especially, are behind the curve when it comes to digital marketing. So we acquired a marketing company called Drop Visionary Branding and quickly began deploying effective marketing initiatives for our regular clients. Im especially proud of a BHPH campaign we did that pushed a clients sold units up by about 30 cars per month… Month after month, after month.
In conclusion, we started out as 2 guys who were passionate about helping dealers sell more cars, and we have grown into a group of companies that now offers a diverse and unique set of services to help push your business to the next level.
We pride ourselves on value and transparency. We know there are a lot of vendors out there, but there are very few who will work as hard for you, as we will!
You’ve likely heard of SEO, and if you haven’t already, we’ll break it down for you. SEO stands for Search Engine Optimization and is defined as the process of enhancing the visibility of a website or a web page in a search engine’s unpaid results. To put it simply, businesses can can leverage SEO to help drive more relevant traffic, leads, sales, and ultimately revenue and profits.
Why Should You Care About SEO?
Millions of people search for for things via Search Engine every single day. This can create massive amounts of specific, high intent traffic for businesses. For example, if you sell plates, would you rather buy a huge billboard so anyone and everyone sees the ad (whether they have an interest in purchasing plates or not), or have your plates show up every time someone types in the word “plates” into a search engine? The latter is the obvious because those people have commercial intent, meaning they are standing up and saying that they want to buy something you offer.
People also search for things relevant to your business all the time. Beyond that, your prospects are also searching for all kinds of things that are only loosely related to your business. These two things give your business more opportunities to connect with those customers and help answer their questions, solve their problems, and become a trusted resource for them.
Think about it, are you more likely to get your plates from a trusted resource who offered great information each of the last four times you turned to Google for help with a problem, or someone you’ve never heard of? Again the answer is obvious.
In conclusion, Search Engine Optimization can help your business grow in a number of different ways. With the right strategy, the opportunities are endless. Stay tuned for the next blog post to learn How SEO Works or click here to learn more.
We all know that content on the web is usually scanned, instead of really read. Your website visitors are hunting for a quick read; they want to get information fast! That being said, they make quick decisions without really thinking about it, like choosing not to read your blog post because of an unsatisfactory introduction paragraph. Continue reading below for writing tips that will improve your website!
Put Your Most Important Info First
Writing an essay and writing web or marketing content are two completely different things! Usually essays have an introduction, body and then a conclusion. The most important point usually made doesn’t happen until the conclusion section. For blog posts or any other web page writing, you need to do the opposite. Your most important points ALWAYS go first. Your customers want to know the details first. Basically they want to know what you do and what you can do for them instantly.
Keep It Simple
It’s extremely rare that a reader hangs on to every written word, especially on a website. Odds are the person doing the reading doesn’t have time and they are able to check several other websites instead of wasting time trying to figure out the main message. Clever phrases and complex words require people to think. People are not visiting your blog page or website to think. They are essentially on a hunt for quick information. A great rule-of-thumb is to write as if you’re talking to a 12 or 13-year-old. Use familiar words and don’t try to embellish or sound smarter than you actually are.
Write for The Scanners
When is the last time you read a full article on the Internet? If you’re like most people, probably never. Most website visitors glance at text and then click on the first promising link that catches their eye. Research actually shows that only 14% of people read web pages word for word, the rest scan. Make sure you have a great headline and featured image that communicates the message you’re trying to get across effectively. Also, ensure that your sub headlines summarize key points and include bullets for lists. Use short paragraphs and short sentences and skip all unnecessary words.
Plan Website Entry
With print writing, people usually follow the chronological order. For example, front to back or chapter one and then chapter two. However, this is not the case for writing that is published on the Internet. If you’re writing for your website, most of your web visitors will not start reading at your home page. Due to various links and advertisements, they could literally arrive anywhere on your website. You should make sure each page of your website is easy to scan and clarifies what your site is about. Each page should also have some type of call to action telling people where to go next. For instance, this could be “to read another blog post, click here” or “sign up for your email newsletter”. Do not rely on your navigation bar to tell people what to do next, instead include a button or link to guide people to take the next step.
In summary, don’t treat your web visitors like academic intellectuals. Keep your writing simple, don’t be wordy and don’t show off your extensive vocabulary. Know who you are and what you do, don’t try to be everything to everyone. In other words, be specific, be clear and be bold.
Creating an engaging/memorable email campaign that actually get responses certainly present its challenges. However, it doesn’t have to be difficult or boring! Check out these four ways to ensure your email marketing campaign is click worthy in the eyes of your customers!
1. Send at The Right Time
To have memorable content, you first have to make sure that content gets seen. In a world full of advertisement emails, it is essential you stand out from the rest of the emails in the inbox. Having an enticing subject line is just one way to rise above the masses, but timing is crucial.
The most popular time for an email delivery is typically in the middle of the week towards the morning hours. However, some studies have shown more successful open rates for email sent over the weekend or late at night.
To figure out the best time, you have to know your brand and customers. Test different send times on a regular basis to determine what time has the best open rates. Or if you have an automated email marketing software like Mailchimp, choose the automatic time implementation option. This uses a configuration to determine the best time to send out emails to people on your data list. This way, your message reaches customers at just the right moment to boost your open rates.
2.Test Your Email On Different Devices
Emails are 50% more likely to be opened on a mobile device rather than a desktop or tablet. You may be missing out on a plethora of opportunities to connect with customers if you email campaigns are not mobile-friendly.
You should ensure that your emails are easy to read, open and interact with on a small screen, as well as a big screen. This will ensure you don’t lose your customers due to an image that won’t download or a link that doesn’t go anywhere. It also gives your business a more cohesive and professional image.
3. Ensure Engagement
You need to surprise and delight you customers to make your email stand out. Fully interactive emails are beginning to look like small versions of complete websites. They allow customers to browse products and features fully, watch video testimonials and even make purchases without going to the actual website.
Convincing customers to take the time on your business is key. Allowing them to have a lot of information at once removes the barrier of multiple click throughs.
Everyone is doing email personalization these days! Addressing your customers’ needs is more important that “being their friend.” You need to know your customer well enough to know what time to contact them. You also need to know them well enough to make accurate product or content recommendations to interact with them effectively on channels outside of email.
Your emails also need to be authentic. Personalization works because customers don’t like to be treated like a demographic. They want to feel like your business cares, that they aren’t just another statistic. Make your emails sound real, and not like a robot wrote them. Make sure your tone is friendly and casual and goes with the theme of your brand.
Attempting to make email campaigns memorable can be a very time draining activity. The next time you are creating an email campaign, follow these four tips!
Is your company considering switching to a new CRM system, or is already in contract with one? If so, do you have an implementation strategy? What about coordination with internal staff and third-party consultants? If you have no idea what either of those two things are, then you need a CRM expert- someone who is trained to manage all aspects of CRM data software to reap your business the maximum amount of benefits. At Advanced CRM Solutions, our mission is to use our expertise to grow your business to the next level.
If you’re still not convinced, check out these five main reasons to hire a CRM expert today.
1. Up-To-Date on Marketing Trends
When you hire a CRM expert, you’re not just hiring a regular person. You’re hiring someone, or multiple people, who have encountered a wide variety of real-world business situations for multiple different clients. They know what strategy will work best for you, and which one won’t work well. This experience factor is a HUGE advantage, it could save your business a lot of wasted time and money
2. Easy Navigation Through Complex CRM Softwares
CRM softwares can be pretty difficult to manage and navigate. All of them have tools for adding tables and fields that create relationships between the data. It’s hard enough for untrained or inexperience hands to figure how to adjust these tools, never mind use and implement them properly. The result of this could permanently affect the ability to generate accurate reports- which could make your whole marketing plan fail.
Because they have the experience, a CRM expert can recommend which third-party businesses you should add on and implement to your CRM strategy. These third-party add-ons will help increase functionality with the addition of marketing automation, system integration and email marketing. These recommendations could save you a lot of time, stress and money.
4. Knowledge of Subtleties
Some CRM vendors have unpublicized, free functionality tools than are available upon request only! Untrained, or new users of a CRM software may know nothing about these, whereas a CRM expert would know about them. In all actuality, some CRM software sites are so difficult to navigate that even fully publicized functionality tools are hard to discover. As stated above, a CRM expert will have the knowledge and experience required to navigate these sites.
Even if you don’t want to hand over the reins completely, a CRM expert can consult you on how to efficiently use and manage your CRM software. This could take a couple months or years, but in the end, you will be properly trained.
WHAT IS ADVANCED CRM SOLUTIONS?
Advanced CRM Solutions is the CRM consulting firm the world’s business leaders trust when it comes needing solution-oriented guidance with their CRM and Marketing initiatives. Customer Relationship Management tools have emerged a necessity for client, customer, patient and people focused businesses to sustain long-term success in the 21st century and are absolutely essential to strategic marketing initiatives.
Utilizing a CRM allows an institution to leverage their client data to better service and market to their client. This is done by putting the focus on the client relationship which promotes satisfaction, retention and a higher ROI per client. ACS will help you strengthen internal processes, sales or service, and to redefine the way they collect data, analyze data and utilize that data to strategically market to your clients.
What is our bottom line?
To help our clients increase REVENUE by focusing on client, customer or patient relationships. ACS drives revenues with synergy between CRM Technology, Marketing Automation Technology and Data-Driven Digital Advertising.
How is that done?
- CRM- Giving our clients a way to collect customer, client or patient data.
- Data Analytics- Critically analyzing and comprehending that data through dynamic Reporting and Dashboards.
- Marketing- Using that Data to strategically Market to and Nurture clients which leads to a more positive client relationship, increased retention, satisfaction, revenues and ROI.
- The top institutions in the world and our top clients use CRM as the foundation of their entire business. If your CRM is not your centerpiece or if you do not have a CRM solution currently utilized, it is time to turn to ACS to help guide you to CRM success, better relationships and more revenue.
ACS works with chiropractic practices to achieve high-level patient nurturing and satisfaction which will increase practice efficiency, satisfaction, revenue, and retention. We have found that chiropractors more so then many types of healthcare practitioners need CRM. Chiropractic care is a lifestyle and our most healthy patients are the patients that participate in preemptive chiropractic care which keeps them healthy while at the same time providing reoccurring revenue for your practice.
While most practices have systems to track appointments, patient records, and patient information, little is done to analyze that information or take strategic action based on that analysis of patient data.
We have found that while most practices have fantastic processes for appointments and protecting patient records, little is done to manage the relationship with the patient and most practices do not have CRMs. Because of a lack of critical data, strategic marketing and patient nurturing is not the norm within Chiropractic. In a nutshell, we find there is little proactive outreach to our patient databases. ACS aims to help chiropractic practices create a happier, healthier and more satisfying doctor to patient relationships through CRM, data analysis and patient nurturing focused marketing. Why is this important? To increase revenue!
The first key is finding the best CRM solution to fit your customized needs. If you are using a CRM, let us give you a free consultation on your current solution, processes, and results to evaluate your potential opportunity. If you do not have a CRM solution we will present a plan to help you find, implement and train on a CRM solution that is the best fit for your needs. We have found that regardless of where you are at this particular point in time that we have always found ways to increase retention, satisfaction, and revenues for our clients. Let us help.
What makes ACS unique is not our ability to evaluate your current processes or help you find or implement a new solution, but our ability to help you leverage your CRM solution in a way you did not know was possible. Let us run your CRM solution while you focus on what you do best- keeping your patients healthy. We can create automated patient nurturing campaigns that automatically reach out to your patients on birthdays, anniversaries or when it is time for preemptive care. We can send out newsletters, ask for referrals and ask for feedback to drive practice success. All of this would be triggered from last appointment dates, patient statuses, DOB and other critical data points. These initiatives are designed to keep our patients coming in week after week, month after month, promoting a healthy lifestyle, higher satisfaction, and more revenues. We would track patients seen per day, week, and month and the revenue associated with that. Ultimately, any and all information we deem critical to collect we can analyze and build reporting on with the goal of completely understanding your patient database as well as managing those patient relationships.
Lastly, we offer an innovative marketing solution to our clients. While our CRM monthly administration service helps you focus on what you have, our marketing monthly administration service drives new business to your practice. Let us run your website, SEO initiatives, social media and digital advertising. Using the CRM as our foundation we can leverage our data to make better marketing decisions.