For many people, Google Analytics can seem overwhelming. Confusing. Complicated. And that’s especially true if you’re a beginner and you don’t know where to start.

That’s why we’re writing this post.

You’re about to learn the 3 Google Analytics reports that give you the most bang for your buck—so you can gain the most valuable insight into what people are doing on your site, in the least amount of time and effort possible. Continue reading to learn what they are!

Google Analytics Report #1: Source/Medium Report

In our opinion, this is the most important report in Google Analytics.

It gives you an actionable, high-level overview of your website’s performance broken down by traffic source.

You’ll find it under the “Acquisitions” tab, which contains all the reports that tell you about how people are getting to your website (How you are “acquiring” your traffic).

To find it, first click “Acquisition,” then “All Traffic,” then “Source/Medium”

Google Analytics Report #2: Landing Pages Report

The next report you’ll want to monitor on a regular basis is the Landing Pages report.

Now when people talk about landing pages here at DigitalMarketer, they’re often talking about a specific type of page—like an opt-in page that’s designed to generate a new email subscriber.

But Google Analytics defines a landing page a bit differently. To Google Analytics, a “landing page” is the first page that someone sees when they visit your website.

And what’s really cool about this report is that it breaks out all the sessions people had on your website into the landing pages that initiated those sessions. In other words: it shows you which pages people are seeing FIRST. Then it allows you to compare the performance of those pages to see which landing pages are doing the best job of engaging your visitors.

It’s located in the “Behavior” tab, which contains a bunch of reports that give you better insight into the behaviors people are taking on your website.

To find it, first click “Behavior,” then “Site Content,” then “Landing Pages”:

Google Analytics Report #3: Product Performance Report

The last report you’re going to want to keep a close eye on is the Product Performance report. And this one gives you a detailed view into your ecommerce sales broken out by product.

It’s located under the “Conversions” tab, which contains all the reports that dig into the goal conversions happening on your website.

To find it, first click on “Conversions,” then “Ecommerce,” and finally “Product Performance.”

Here you can see, at a glance, how much revenue you generated from each product. You’ll also see your sales broken down by quantity, average price, refunds, and more.

Still struggling with Google Analytics? No problem, we can take over! Visit our website for a free consultation today!