You’ve likely heard of SEO, and if you haven’t already, we’ll break it down for you. SEO stands for Search Engine Optimization and is defined as the process of enhancing the visibility of a website or a web page in a search engine’s unpaid results. To put it simply, businesses can can leverage SEO to help drive more relevant traffic, leads, sales, and ultimately revenue and profits.
Why Should You Care About SEO?
Millions of people search for for things via Search Engine every single day. This can create massive amounts of specific, high intent traffic for businesses. For example, if you sell plates, would you rather buy a huge billboard so anyone and everyone sees the ad (whether they have an interest in purchasing plates or not), or have your plates show up every time someone types in the word “plates” into a search engine? The latter is the obvious because those people have commercial intent, meaning they are standing up and saying that they want to buy something you offer.
People also search for things relevant to your business all the time. Beyond that, your prospects are also searching for all kinds of things that are only loosely related to your business. These two things give your business more opportunities to connect with those customers and help answer their questions, solve their problems, and become a trusted resource for them.
Think about it, are you more likely to get your plates from a trusted resource who offered great information each of the last four times you turned to Google for help with a problem, or someone you’ve never heard of? Again the answer is obvious.
In conclusion, Search Engine Optimization can help your business grow in a number of different ways. With the right strategy, the opportunities are endless. Stay tuned for the next blog post to learn How SEO Works or click here to learn more.